Our team was tasked with revitalising Adelaide Central Market Arcade, a leasehold property facing lease expiration and uncertainty among retailers. Through strategic marketing and communications interventions, we achieved significant milestones:

• Managed Budget Efficiently: Achieved a 26% underspend on the $150K abatement budget.
• Reduced Vacancies: Successfully leased 8 out of 11 potential vacancies, reducing income loss.
• Enhanced Retailer Retention: Retained and engaged as many retailers as possible, maintaining centre activation and retailer morale.
• Supported Business Growth: Helped a retailer, Let Them Eat, franchise their business from their beginnings at Central Market Arcade.

Through our efforts, Adelaide Central Market Arcade remained vibrant and engaged despite impending redevelopment, solidifying its role in the community.

Client: Adelaide Central Market Arcade    Industry: Retail Precinct    Service: Retail Precinct Marketing & Communications Strategy

An example of a successful greenfield project delivered by Re-Solve. Orion Springfield Central, located in Springfield, Queensland, opened in March 2007 in a primary trade area with only approximately 12,000 residents. Orion was part of a new master-planned community featuring housing estates, commercial and education precincts, a medical precinct, and public spaces.

Key Achievements:

• Prime Minister Inauguration: The centre was officially opened by the Prime Minister.
• High Visitor Numbers: Attracted 240,000 visitors over the first four days, generating $185,000 in free publicity.
• Strong Occupancy Rate: Achieved 92% occupancy upon opening.
• Low Tenant Turnover: Maintained tenant turnover below 2% in the first two years (compared to the industry average of 10%).
• Award-Winning Performance:some text
  • Awarded Property Council Qld Shopping Centre of the Year after just 5 months.
  • Received numerous environmental and property development awards from API, EPA, local council, and UDIA.

Through strategic marketing and communications, Re-Solve played a crucial role in the successful launch and early achievements of Orion Springfield Central.

Client: Orion Springfield Central    Industry: Shopping Centre    Service: Retail Precinct & Place Strategy

Our team was engaged by Fort Street Real Estate to implement and manage the marketing of their shopping centre portfolio nationally. Over the years, we have successfully delivered key milestones and demonstrated significant impact.

Key Achievements:

• Strong ROI Results: Achieved a robust 1:19 ROI across the portfolio.
• Retailer Support Model: Consistently drove sales increases of over 36%, maximising retailer viability and retention.
• Tenant Retention During Crises: Maintained high tenant retention during COVID shutdowns and natural disasters, including floods and hail damage that required full redevelopment activities.

Through our strategic marketing and proactive management, Re-Solve has played a pivotal role in driving the success and resilience of Fort Street Real Estate’s shopping centre portfolio.

Client: Fort Street Real Estate    Industry: Shopping Centre Portfolio    Service: Retailer Strategy, Brand Strategy, Marketing and Communications Strategy